Opium | 2019, photography, identity & design, film
![](https://freight.cargo.site/t/original/i/a0d2ff23c7b34e5b9b32e5a0899765edce0a599e5403eeb536bad1064558294d/opium_analog.jpg)
New hypothetical idendity for perfume classic Opium (1977) by Yves Saint Laurent.
The project consists of a new package design, bottle, poster and a short commercial film.
Packaging
![](https://freight.cargo.site/t/original/i/e2e78a7461d7f62ef6637463f741aa9c386f19fa906e72355b00bbd22e696bb4/opiumbox.gif)
Opium Eau de Parfum
Created in 1977 by Roure perfumers Jean Amic and Jean-Louis Sieuzac, the release of the perfume corresponding to Yves Saint Laurent’s current couture collection, Les Chinoises. A spicy, balsamic fragrance with notes of mandarin, jasmine, cloves, and myrrh.
For those addicted to Yves Saint Laurent.
Created in 1977 by Roure perfumers Jean Amic and Jean-Louis Sieuzac, the release of the perfume corresponding to Yves Saint Laurent’s current couture collection, Les Chinoises. A spicy, balsamic fragrance with notes of mandarin, jasmine, cloves, and myrrh.
For those addicted to Yves Saint Laurent.
Poster
![](https://freight.cargo.site/t/original/i/0b7923b93f187d04372b44ae1a882a44ae4f48cb8af0da8f008ef7f76be901f1/posterposter.jpg)
In this interpretation of Opium I’ve tried to seize the dreamlike and fleeting sensation famously present in David Lynch’s filmmaking. The white orchids – which historically has accompanied the fragrance as well as the fashion house, being Saint Laurent’s favourite flower – has been revived in order to strengthen the connection to the initial creation. The cut-out ellips is inspired by the round window on the original bottle. The cracks in the package design are added as a play with the title’s relation to drugs, as veins expanding in a high. They also tell about the sillage of the scent, which is strong and seem to linger after its wearer.
Illustration
![](https://freight.cargo.site/t/original/i/22dbf9ed172e5067b6456a090bb431907f00c0c7514801924e18cce460b0cfe8/bildvaaaaarld.jpg)
Film
Commercial – filming and editing by me, inspired by David Lynch’s original Opium TV commercials.
model: Lisa Åsberg
voice over: Elisabet Lindén Calatayud, Ivan Gedin
soundtrack: New Shoes by Angelo Badalamenti, melody track by me
![](https://freight.cargo.site/t/original/i/97e702c66790f054c83ac67ae043d542ab8dd00024b3f010f3859b4308436ab1/flaska1.jpg)
![](https://freight.cargo.site/t/original/i/c9537f0e517f863ce749cb3a79f08fece699f50e9217432a2602eaa51d7efcfd/blur.jpg)
![](https://freight.cargo.site/t/original/i/7e35c4891f346954f2badffd00ccb4134b3a805176900bec016f11d938cd83f3/flaska2.jpg)
![](https://freight.cargo.site/t/original/i/3777080ab377cb45768b9c26f858ecb3abd7ff323a58472a10d282ec10da29ad/orkidee.jpg)