synthetic velvet II - 3:10 pm | 2019, digital illustration
I was one of the contributors to the 3:10 issue of synthetic velvet, a project by Audrey Kadjar. Follow the link above to reach the full website. Below is a recording of the site view + full artwork.
“synthetic velvet is a Berlin-based art project and magazine imaginatively exploring the concept of time. It focuses on one specific hour per issue and builds a different website for each edition.
For its second issue, synthetic velvet explores 3:10 pm.
This mid-afternoon hour is usually thought of a time of restfulness and play - when the sun shines and naps begin. But behind its luminous surface, Three Ten is also an unpopular hour associated with boredom, “afternoon slumps”, and work-related anxieties. In this issue, we grapple with this tension between fun and fatigue - how do we imagine 3:10 pm?
A celebration of time through code, this issue brings all the works together into an imaginative digital object.”
// launched October 2019
For its second issue, synthetic velvet explores 3:10 pm.
This mid-afternoon hour is usually thought of a time of restfulness and play - when the sun shines and naps begin. But behind its luminous surface, Three Ten is also an unpopular hour associated with boredom, “afternoon slumps”, and work-related anxieties. In this issue, we grapple with this tension between fun and fatigue - how do we imagine 3:10 pm?
A celebration of time through code, this issue brings all the works together into an imaginative digital object.”
// launched October 2019
